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Once is a mistake. This many times is inexcusable. Global fashion retailer Zara appears to have stolen dozens of artworks from over 20 independent illustrators, designers, and brands including Tuesday Bassen (whose particularly awful case has gone viral) and Adam J. Kurtz (that's me). Help us hold the company accountable to directly address this glaring intellectual property infringement and fairly compensate these artists.
Compare our art with the ZARA products for yourself and support artists by purchasing their work directly:
We were all surprised to find that our creative work was suddenly all over Zara product. Our original art has been reproduced as pin and patch sets, embroidered decals and prints on apparel. Though some of the themes maybe be simple shapes or icons, Zara's replications are near-identical, and the massive scale of this theft from a tight-knit creative scene implies a conscious choice by Zara, Bershka, Pull&Bear, Stradivarius and the parent company Inditex to not bother making significant modifications. None of us have signed art licensing agreements, which are the standard way of compensating an artist to use their work for commercial purposes like these.
Triggered by Zara's particularly offensive legal response to an initial letter by Tuesday Bassen, many other artists have spoken up, and more cases of apparent art theft have been spotted. It's not even possible to know the full scope because Zara operates all these stores in different countries around the world, with quick turnover rates for new product. We're relying on online listings and photos from fans of our work.
Absolutely. There's no excuse for not doing due diligence when selling products. If independent artists can make sure they don't infringe on each other's work, surely the world's largest global fashion retailer has employees who can spend an hour with Google image search and Pinterest to ensure copyright infringement isn't happening, no matter where or with whom the art they're using originates. Blaming this on "a foreign supplier" is the easy way out. The reality is that nobody tried. So yeah, accountability. We're working on it and you can help. We're creating resources at @shoparttheft on Instagram , Twitter and Tumblr .
You can save and share the art comparison graphic that includes all the artists involved and the URL to this page. You can also just post the link to this page yourself – on Facebook and Twitter, the page's social card will automatically pull in graphics and a description. Spend your valuable 140 characters letting Zara know exactly why you won't stand for blatant theft. Don't forget to tag the specific stores in social posts and captions so someone, somewhere, sitting at a desk in Zara's offices will have to untag them.
You can also click here to send @zara a pre-written tweet. Don't worry, you'll have a chance to give it your personal touch before hitting that Tweet button.
Thank you to those who are helping us spread the word on a larger scale. Here is a small selection of international headlines. Press-quality graphics can be found via the link at the bottom of this page.
This page was built to support this specific claim, but we're hardly alone. We know that artist work is being used without permission or compensation all the time and artists often do nothing about it.
Go to shoparttheft.tumblr.com to submit comparison photos and links so we can support independent artists and spend our money in the right place.
Many of the offending items displayed on this page have since been removed from Zara-owned websites. Comparison links reflect archived website images or artists' individual comparison graphics. Several artists have had multiple pieces of artwork (appear to be) stolen, though only a primary example is shown for purchase, others do not have the art in question available for sale. The purpose of this site is not to showcase all instances of alleged intellectual property violation by Zara, simply the ones noticed by artists who make pins & patches, in the first half of 2016, and in relation to and support of the original legal claim made by artist Tuesday Bassen, who bears the brunt of this violation.
This page serves to document this specific 2016 case against Inditex and its companies Zara, Bershka, Pull&Bear and Stradivarius. It is not a running document of all cases of possible intellectual property theft and does not address or imply connection to any other cases with any other retailers.